Alex Macondray
707.293.3123
[email protected]


AT A GLANCE

  • Over fifteen years of proven experience in graphic design, web design/development, online advertising, email campaigns, prepress, packaging design, digital asset management, responsive web design and illustration.
  • Proficient in WordPress, Drupal, Adobe Creative Suite, HTML, CSS, jQuery, JavaScript
  • Experience with Salesforce, SVN, Git, Jira, Agile Development, Omniture, Optimizely, Google Analytics.
  • Strong ability to multitask, handle multiple deadlines, and collaborate well
    between departments.

 

WORK EXPERIENCE

Chief Web Developer
Zentiv Agency, October 2016 – Present

Graphic Designer/Web Developer
Small Business Majority, August 2015 – June 2016

  • Designed and developed websites in Drupal and WordPress for Small Business Majority’s corporate site and a resource portal for small business owners.
  • Salesforce integration for outreach events and contact lead forms.
  • SVG maps for state pages, custom settings controlled in CMS.
  • Designed outreach event materials.
  • Salesforce email campaigns with geographic list filtering

 

UX Developer
Safari Books Online, January 2012 – March 2015

  • Worked closely with UX Designers, Project Management and QA to ensure approved designs are implemented accurately and efficiently.
  • Hand coded HTML, CSS, XSL, JavaScript and XML to present dynamic content based on subscription level, product type, and promotion code.
  • Redesigned trial subscription flow, resulting in significant increases in trial enrollment. Wrote custom JavaScript to perform ongoing A/B and multivariate testing for price and messaging effectiveness.
  • Front-end development for Safari’s newest product built in Django.

 

Graphic Designer
Traditional Medicinals, December 2005 – January 2012

  • Responsible for all graphic and web design materials, including packaging (U.S. and international), trade show graphics, email campaigns, and corporate websites.
  • Developed WordPress micro-­sites for flagship products.
  • Worked with contract developers to build a custom­ sampling order site, reducing data entry hours and improving inventory reporting.
  • Developed and maintained packaging for multiple countries, adhering to regulations and guidelines (including FDA, USDA, TransFair, CCOF, and Soil Association).
  • Redesigned corporate website, significantly expanding the site’s look, scalability, and international presence with sites for the U.S., Canada (English/French), UK, and Benelux (French/Dutch).

 

Graphic Designer
PNI Corporation, November 2004 – December 2005

  • Produced all retail packaging, product logo design, sell sheets, marketing materials, product photography, product interface artwork, web graphics and user interface.

 

Graphic Designer/Prepress Operator/Webmaster
Grafix, June 2001 – October 2004

  • Responsible for all graphics (print and web) production and film preparation for industrial
    screen printer.

Prepress Operator
ChromaGraphics, January 2000 – June 2001

  • Responsible for all graphic production and film preparation for industrial screen printer.

 

FREELANCE CLIENTS

Yoga One
zentiv (Zenergy)
Social Elements
Redbone Creative
The Volunteer Center of San Francisco
MontyMontyArt.com
Redwood Empire Food Bank
Allied Domecq Wines USA
Big River Coffee Company
Precision Graphics
Wine X Magazine (Vol. 5.5)
AliMatt, Inc.
KRECK Design Solutions
21 Grams Wine
DuMolin Community
Legacy Productions
True Images Photography
PEI Sales, INC.
ChromaGraphics
EquuSatori
Vineyard & Winery Management Magazine
Preservation Partners Management Group
Imagery Estate Winery
Erin Musgrave Communications

 

EDUCATION

San Francisco State University, San Francisco, CA
Bachelor of Arts in Industrial Arts, Major: Graphic Design